Take away closing and price conditioning

In the insulation industry, there is an interesting closing technique that works well. This technique can be applied to many different types of sales.

It's called price conditioning. You can use it as a way to get prospects thinking about buying and you can use it to help keep your pricing high.

When making a presentation on a product where the price is not tagged, you can use statements and phrasing that induce prospects to ask "How much?"

You can say things like "This product is very, very expensive!" or "Even though the price is very, high on this product, it is well worth it!".

When asked about price, you can then respond with a joking phrase such as "Don't worry, it is less than ($100,000) so it's definitely affordable. (and then laugh and say that you are just kidding)

Now they are thinking about what the price could be and they might try to justify how it may be expensive.