Selling to build curiosity and urgency

When selling a product, we want to create urgency. One way to do that is to be very unassuming and make statements that create a sense of insecurity when thinking about life without your product.

You want to create an itch. That is, you want to induce curiosity. It is important to plan out what your are going to say when doing a sales presentation. You can rehearse your initial sales approaches and presentations and then, once you've done a few, you can begin to as, in situations where you aren't successful in closing, you can think particularly about what you could have said to get a different reaction.

Customers react, good salespeople respond.