When starting a new sales job, nothing feels quite like that first sale. Selling does not always come easy. The first step should always be to prospect. In other words, identify your target market. You must consider the profile of someone who would most likely be interested in your product.
You should then be in the right type of neighborhood and asking the right types of qualifying questions. If you are having people come to you, then you may need to be even sharper when it comes to asking qualifying questions.
When introducing yourself to people, it is good to have several questions practiced ahead of time that will allow you to engage your prospect in almost every scenario.
The trick is to show acknowledgment. The customer wants to feel understood. Even if it is so simple as understanding that they may not be in the mood to see a salesperson.
You don't want to be over apologetic, but you do want to express acknowledgment as if to say that you do appreciate their time and that you understand that it is very important to them.
By giving the right kind of body language and facial expressions, you can say these things without actually having to speak. Body language is almost everything!
Monday, August 25, 2008
Breaking the ice - Sales for the new guy
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